a book
Cold Calling Techniques (That Really Work)
Stephan Schiffman · 1988 · 128 pages
Cold Calling techniques is a guide to creating new sales. This edition features the same basic message - if you want to increase your sales, you must become good at cold calling to get the face to face appointments you need. It has been reworked to reflect the latest innovations in sales training as well as to cover new technologies.
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sourced from public statements
Mark Cuban
“This is a book that every CEO needs to read. If you can’t sell, you can’t survive. If you can sell- If you can figure out how to open doors and make your customers happy- you not only will always be able to eat and put a roof over your head but also thrive in any corporate or entrepreneurial environment.”↗