a book
IBM Way
Buck Rodgers, Robert L. Shook · 1986 · 235 pages
A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world
recommended by 1 person
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Jeffrey Snover
“@AZDevOps1 There was so much good stuff in that book. Including "everyone sells". He used the word "sell" but today I think we'd phrase it, "Every person and every interaction delivers your brand".”↗