a book
India's New Capitalists
Harish Damodaran · 2008 · 363 pages
In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India's new entrepreneurial groups.
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Prasanna Viswanathan
“@Velir_Gounder @WalkofV This book is very insightful. Covers history of KVG and how they shaped their entrepreneurial success - INDIA'S NEW CAPITALISTS: Caste, Business, and Industry in a Modern Nation”↗