Marketing Lessons from the Grateful Dead

The Grateful Dead-rock Legends, Marketing Pioneers The Grateful Dead Broke Almost Every Rule In The Music Industry Book. They Encouraged Their Fans To Record Shows And Trade Tapes; They Built A Mailing List And Sold Concert Tickets Directly To Fans; And They Built Their Business Model On Live Concerts, Not Album Sales. By Cultivating A Dedicated, Active Community, Collaborating With Their Audience To Co-create The Deadhead Lifestyle, And Giving Away Freemium Content, The Dead Pioneered Many Social Media And Inbound Marketing Concepts Successfully Used By Businesses Across All I Pt. 1. The Band -- Pt. 2. The Fans -- Pt. 3. The Business. David Meerman Scott & Brian Halligan. Description Based Upon Print Version Of Record. Includes Bibliographical References. English