Modern Appointment Setting

"Modern Appointment Setting is a guide for direct sales people, and financial professionals in particular, who are struggling to get face-to-face appointments in today's world. Smartphones, texting, emailing, and social media have changed the way we do business. The old rules have changed. Robo-calls have created an annoying world of "too many calls from strangers," which makes it harder for salespeople to speak to someone new. Our new dilemma? A person will not answer you if they don't already know you. We need to adjust our marketing, our communications and, mostly, our habits. In this book, you will learn how to . . . interplay the digital, vocal, and personal aspects of your prospecting. . . . get new prospects to pick up the phone. . . . adapt your marketing to our technological world. . . . make your networking more effective. . . . speak to your natural market with confidence. . . . clone your favorite clients. . . . create more recruiting appointments"--Provided by publisher.