a book
Understanding Media: The Extensions of Man
Marshall McLuhan · 1964 · 336 pages
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
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sourced from public statements
Douglas Rushkoff
“Just read this instead of reading about it. Almost nobody gets how simple it is. It’s not about TV or radio. McLuhan’s saying that everything is a medium. We keep looking at subjects, but we miss the field or medium in which the subject is operating. We see the ‘figure’ but not the ‘ground.’ He’s trying to teach pattern recognition, lateral thinking, and to bring people into a peer-to-peer, Medieval, Burning Man sensibility. It’s nothing like Wired magazine in there.”↗
