a book

Let My People Go Surfing: The Education of a Reluctant Businessman

Name: Let My People Go Surfing: The Education of a Reluctant Businessman
Rating: 5 (16 reviews)
Author: Yvon Chouinard
ISBN: 9780143109679

Yvon Chouinard · 2006 · 258 pages

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel

In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

recommended by 16 people

sourced from public statements

David Rothschild
“"Let My People Go Surfing: The Education of a Reluctant Businessman" Yvon Chouinard's book about business philosophy & Patagonia is one of the most inspirational books I have ever read: dude lives up to inch of his philosophy (and Patagonia products are built to work & last).”↗
Daniel Burka
“@gonsalves_r It's one of the only business books that really resonated with me. Especially the vision setting stuff.”↗
Kenton Cool
“Totally epic book…..”↗
Aaron Bastani
“Patagonia founder gives company away to a nonprofit organization - as he believes going public would only undermine its values. Chouinard’s “Let my people go surfing” is a really great business book.”↗
Maria Sharapova
Patrick O'Shaughnessy
Alastair Humphreys
David Cancel
Gerry Lopez
Amir Salihefendic
Nat Eliason
Jordan Hughes
Jackie Vullinghs
Joel Gascoigne
Jawad Mian
Rafat Ali