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5 BOOKS

Brian O'Kelley

Running a Business

About

Brian O'Kelley is a serial entrepreneur in the tech industry often credited with the invention of programmatic advertising and the online ad exchange. He is the founder and former CEO of AppNexus, an advertising technology company that was sold to AT&T for $1.6 billion in 2018.

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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Lean In: Women, Work, and the Will to Lead

Brave, Not Perfect: How Celebrating Imperfection Helps You Live Your Best, Most Joyful Life

Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises