a book

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Name: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Rating: 5 (16 reviews)
Author: Geoffrey A. Moore
ISBN: 9780060517120

Geoffrey A. Moore · 2006 · 256 pages

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

recommended by 16 people

sourced from public statements

Ron Conway
“Bestselling guide that created a new game plan for marketing in high-tech industries.”↗
Guy Kawasaki
“I learned the hard way about chasms while working for Apple. The early adopters are easy–“main street” is hard. Entrepreneurs should read this book when they are cranking out their “conservative” sales projections.”↗
Aaron Levie
“Read these three books: Crossing the Chasm, the Innovators Dilemma, and Behind the Cloud. These three combined, if you binge and read them all, you will come out ahead.”↗
Bill Gurley
“Other books that all entrepreneurs should read: 1) @MichaelEPorter, Competitive Strategy, 2) @geoffreyamoore Crossing the Chasm, 3) @claychristensen Innovator's Dilemma, and 4) @Jerry_Kaplan Startup”↗
Andrew Ng
“For B2B, I recommend “Crossing the Chasm.” For B2C, one of my favorite books is “The Lean Startup,” which takes a narrower view but it gives one specific tactic for innovating quickly. It’s a little narrow but it’s very good in the area that it covers.”↗
Janna Bastow
“Step 1: Start with a product vision Here's a format that works well. It's the elevator pitch template from @geoffreyamoore's fantastic book, Crossing the Chasm, and it asks the right sort of questions to get you started on your vision statement.”↗
Seth Godin
Chris Dixon
Ev Williams
Andrew Chen
Drew Houston
Nir Eyal
Changpeng Zhao
Brant Cooper
David Cancel
Brian O'Kelley